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Case Studies

FASHIONABLE MARKETING
Company Challenges:
A Northeast paper merchant was working with a hip American retailer seeking a partner to produce compelling, distinct and creative marketing materials to connect more emotionally with the retailer's fashion-forward clientele. Previous use of multiple vendors had limited the creative potential and resulted in production inconsistencies and extended completion dates on complex print and converting projects.

Fine Impressions Solution:
With extensive in-house capabilities and experience in multiple process production, Fine Impressions shared insight on printing, die cutting, foil stamping and envelope converting, enabling the retailer to design the project in alignment with their marketing goals and utilizing efficient production processes.

Results:
Fine Impressions produced several complex projects featuring tight registration of lithography, foil stamping, die cutting and converting meeting all the retailer's expectations.


CUSTOMIZING A SOLUTION
Company Challenges:
A New York-based designer known for high-fashion products was seeking a collaborator who could produce a custom printed envelope liner with coordinating note cards, and package everything into kits, shipped directly to their retail stores.

Fine Impressions Solution:
Utilizing newly developed short-run custom liner printing capability, Fine Impressions matched the envelope liner to the notecards, producing all components in the coordinated ensemble.

Results:
On a short timetable Fine Impressions turned a custom project with multiple pieces, delighting a customer who requires impeccable quality.


BUILDING PROFITABLE PARTNERSHIPS
Company Challenges:
Lacking the capability to produce and band a large quantity of lined announcement envelopes, a southeastern envelope converter outsourced the job to a direct competitor. Receiving less than ideal service and wanting to decrease that competitor's market share, the converter sought a new relationship with another envelope convertor outside their trade region.

Fine Impressions Solution:
With in-house capability to run large orders of both lined and banded envelopes, Fine Impressions became an outsource partner, enhancing the converters ability to sell high-value product in their trade area.

Results:
FI has now produced several orders, according to all specifications, creating a partnership that enhances the converters capability and elevating their market share.


VALUE-ADDED
Company Challenges:
A Wisconsin based envelope converter had multiple clients needing lined, banded or tabbed envelopes. Without this capability, the converter risked losing this profitable business to the competition.

Fine Impressions Solution:
Fine Impressions and the converter formed a cooperative relationship, finding ways to collaborate to benefit both companies, while avoiding trade area competitive conflict.

Results:
Fine Impressions has converted many lined, banded & tabbed envelope projects, even blind shipping directly to the converter's clients, saving time and shipping expenses and upholding the converter's brand and reputation.


QUALITY BUILDS A BRAND
Company Challenges:
A niche Midwest paper mill was experiencing inconsistent product quality and unreliable service from their envelope converter. The mill needed a converter who could provide more responsive customer service, increase their envelope quality, and improve their on-time delivery percentage.

Fine Impressions Solution:
Pinpointing the mill's unique needs, Fine Impressions provided a dedicated customer service representative to manage order details through a propriety ordering system and developed a unique packaging solution to protect the finished product and promote the paper mill's brand.

Results:
With Fine Impression's support, the mill has experienced consistent product quality and faster delivery to their customers resulting in more sales and higher profits.


WE'LL DO IT ALL FOR YOU
Company Challenges:
A mid-sized greeting card company was finding 50% of their time focused on back-end processes at the expense of customer activation, sales and product creation.

Fine Impressions Solution:
Through a partnership, Fine Impressions now manages all product manufacturing, envelope converting, packaging and fulfillment services, resulting in enhanced product quality, elimination of out of stocks, and superior cash flow.

Results:
Gaining back the time previously spent managing these processes has propelled dramatic growth and market share for this card company. Additionally, believing in reciprocal opportunities, Fine Impressions has now become a significant customer of this card company, cementing the productive partnership for both parties.


PRODUCT FUELS GROWTH
Company Challenges:
One of America's premier media companies provides its customers with information, products and advice to guide them through transformative events in their lives. The company holds high expectations for product quality and their existing napkin supplier was failing. As the market leader, they needed a supplier who could deliver the highest quality napkins in a wide selection of color and size.

Fine Impressions Solution:
With vast knowledge of the market, Fine Impressions created from superior tissue, napkins of the highest quality, and offered several new napkin colors while expanding the selection of sizes offered.

Results:
The media company experienced a twenty-six fold increase in revenue and expanded profit margins as their customers responded positively to the enhanced napkin offering and quality.